THE DRACHMAN GROUP PORTFOLIO
Rogers International Commodity Index
Challenge Bring the concept of commodity investing to a whole new audience of investors.
Benefit The Fund's pricing structure made access to participation in the world’s commodity markets more affordable than ever.
Solution Create a striking eight-panel gatefold that showed the scope, reach and opportunity of commodity investing in a simple “1, 2, 3” format that facilitated the advisor’s presentation.
Fire & Police Pension Association of Colorado (Fidelity Investments)
Challenge Competitive firms were attracting pension assets at the local level – even though Fidelity had an exclusive relationship with the state’s leading pension association.
Benefit Participants had a superior offering through Fidelity and their own state pension association – they just didn’t know it.
Solution Create a literature enrollment system that enabled participant/educators to present the Fidelity story at the local level in a compelling – and competitive way.
T. Swords.com
Challenge T. Swords needed to take its unique Harvard-tested strategic planning offering to new audiences as quickly as possible.
Benefit Unlike many other strategic consultants, the senior team manages the relationship through each step: from strategy and alignment to execution.
Solution Created an Internet presence for T. Swords that allowed the firm to present itself as a portal to senior executives on best strategic planning practices. Regularly scheduled outbound E-blasts provided an accessible, cost-efficient feedback mechanism for marketing purposes.
Click here for TSwords.com
NestEgg Target Date Funds for InTrust Bank, Wichita
Challenge NestEgg Funds needed to distinguish itself from similar lifestyle fund offerings.
Benefit Unlike the others, this Kansas-only product could draw upon the natural vibrancy of the state to add color to its identity.
Solution Creative concepts emphasized the simplicity and convenience of the fund family’s time-weighted portfolios in the tag line “life simplified,” while framing the identity in a distinctly Kansan look.
BNY Hamilton Funds
Challenge BNY Hamilton Funds needed to sub-brand itself under its parent company, the global powerhouse, Bank of New York.
Benefit Only The Funds can claim to have originated from a financial institution created by one of America’s founding fathers: Alexander Hamilton.
Solution Using the Hamilton name and the Bank’s look, evolve the graphic standards to accommodate a wide variety of deliverables – from advertisements to statement stuffers, from marketing brochures to sales ideas.
